Insights & Innovations: Explore Case Studies, Trends, and Expert Knowledge

Siji Ramesh

Oct 264 min read

User-Generated Content, Shifting the Marketing Mix, and Redefining Brand Authenticity

As marketers, we’re constantly adapting to new trends, and right now, user-generated content (UGC) is having a moment. It’s not just a...

Aravind Prasad

Oct 93 min read

A Fantastic Product Won’t Sell Itself: Without a Seamless Customer Experience.

Great products need strong customer experience strategies to drive sales. Simplify the journey and build trust to succeed!

Siji Ramesh

Oct 63 min read

The Data Dilemma: B2B Marketing Metrics That Matter Most

Explore the key B2B marketing metrics, helping businesses focus on data that drives results, while emphasizing ROI and long-term value.

Aravind Prasad

Aug 283 min read

The Evolution of SEO: 12 Key Differences Between Old and New SEO in 2024

SEO has evolved: focus on user intent, content quality, AI tools, and strategic distribution. Adapt to stay ahead in 2024.

Siji Ramesh

Aug 82 min read

The "Why Factor" in Marketing: The Secret to Building a Resilient Brand

Unlock your brand's potential with Why Factor. Discover how purpose-driven marketing, focused on your "Why," drives loyalty and success.

Siji Ramesh

Jul 293 min read

Marketing Budgets in 2024: Key Benchmarks for CMOs to Thrive in an Era of Less

Insights and benchmarks for CMOs to navigate the "era of less" and optimize their spending for maximum impact.

Nithin K

Jul 277 min read

The Essential Elements of Branding: Building a Strong Brand

Discover the Essential Elements of Branding! From logos to color palettes etc. Explore how these key elements build a strong brand identity.

Aravind Prasad

Jul 192 min read

Power of Perception: The Shreddies Story and Why Branding Matters

Discover the impact of branding through Shreddies' story. A playful rebranding turned square cereal into "Diamond Shreddies."

Aravind Prasad

Jul 22 min read

Understanding Marketing, Advertising, and Branding

The roles of marketing, advertising, and branding, and how they work together to drive business success.

Siji Ramesh

Jun 203 min read

Customer Experience in Digital Marketing: Why It Matters for Your Business

Explores the crucial role of customer experience in digital marketing, highlighting its impact on engagement, trust, and loyalty.