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Insights & Innovations: Explore Case Studies, Trends, and Expert Knowledge
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Siji Ramesh
Oct 26, 20244 min read
User-Generated Content, Shifting the Marketing Mix, and Redefining Brand Authenticity
As marketers, we’re constantly adapting to new trends, and right now, user-generated content (UGC) is having a moment. It’s not just a...
380
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Aravind Prasad
Oct 9, 20243 min read
A Fantastic Product Won’t Sell Itself: Without a Seamless Customer Experience.
Great products need strong customer experience strategies to drive sales. Simplify the journey and build trust to succeed!
430
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Siji Ramesh
Oct 6, 20243 min read
The Data Dilemma: B2B Marketing Metrics That Matter Most
Explore the key B2B marketing metrics, helping businesses focus on data that drives results, while emphasizing ROI and long-term value.
450
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Siji Ramesh
Jul 29, 20243 min read
Marketing Budgets in 2024: Key Benchmarks for CMOs to Thrive in an Era of Less
Insights and benchmarks for CMOs to navigate the "era of less" and optimize their spending for maximum impact.
240
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Aravind Prasad
Jul 19, 20242 min read
Power of Perception: The Shreddies Story and Why Branding Matters
Discover the impact of branding through Shreddies' story. A playful rebranding turned square cereal into "Diamond Shreddies."
380
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