User-Generated Content, Shifting the Marketing Mix, and Redefining Brand Authenticity
As marketers, we’re constantly adapting to new trends, and right now, user-generated content (UGC) is having a moment. It’s not just a...
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Insights & Innovations: Explore Case Studies, Trends, and Expert Knowledge
Aravind Prasad
Oct 93 min read
A Fantastic Product Won’t Sell Itself: Without a Seamless Customer Experience.
Great products need strong customer experience strategies to drive sales. Simplify the journey and build trust to succeed!
420
Siji Ramesh
Oct 63 min read
The Data Dilemma: B2B Marketing Metrics That Matter Most
Explore the key B2B marketing metrics, helping businesses focus on data that drives results, while emphasizing ROI and long-term value.
400
Aravind Prasad
Aug 283 min read
The Evolution of SEO: 12 Key Differences Between Old and New SEO in 2024
SEO has evolved: focus on user intent, content quality, AI tools, and strategic distribution. Adapt to stay ahead in 2024.
120
Siji Ramesh
Jul 293 min read
Marketing Budgets in 2024: Key Benchmarks for CMOs to Thrive in an Era of Less
Insights and benchmarks for CMOs to navigate the "era of less" and optimize their spending for maximum impact.
80
Siji Ramesh
Jun 203 min read
Customer Experience in Digital Marketing: Why It Matters for Your Business
Explores the crucial role of customer experience in digital marketing, highlighting its impact on engagement, trust, and loyalty.
200
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