User-Generated Content, Shifting the Marketing Mix, and Redefining Brand Authenticity
As marketers, we’re constantly adapting to new trends, and right now, user-generated content (UGC) is having a moment. It’s not just a...
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Insights & Innovations: Explore Case Studies, Trends, and Expert Knowledge
Aravind Prasad
Oct 93 min read
A Fantastic Product Won’t Sell Itself: Without a Seamless Customer Experience.
Great products need strong customer experience strategies to drive sales. Simplify the journey and build trust to succeed!
420
Siji Ramesh
Oct 63 min read
The Data Dilemma: B2B Marketing Metrics That Matter Most
Explore the key B2B marketing metrics, helping businesses focus on data that drives results, while emphasizing ROI and long-term value.
400
Aravind Prasad
Aug 283 min read
The Evolution of SEO: 12 Key Differences Between Old and New SEO in 2024
SEO has evolved: focus on user intent, content quality, AI tools, and strategic distribution. Adapt to stay ahead in 2024.
120
Siji Ramesh
Aug 82 min read
The "Why Factor" in Marketing: The Secret to Building a Resilient Brand
Unlock your brand's potential with Why Factor. Discover how purpose-driven marketing, focused on your "Why," drives loyalty and success.
100
Siji Ramesh
Jul 293 min read
Marketing Budgets in 2024: Key Benchmarks for CMOs to Thrive in an Era of Less
Insights and benchmarks for CMOs to navigate the "era of less" and optimize their spending for maximum impact.
80
Nithin K
Jul 277 min read
The Essential Elements of Branding: Building a Strong Brand
Discover the Essential Elements of Branding! From logos to color palettes etc. Explore how these key elements build a strong brand identity.
160
Aravind Prasad
Jul 22 min read
Understanding Marketing, Advertising, and Branding
The roles of marketing, advertising, and branding, and how they work together to drive business success.
50
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