Having a clear strategy is essential to navigate the competitive landscape. While creativity and intuition play their parts, success largely depends on applying strategies that align goals, streamline efforts, and maximize results.
In this blog, we’ll explore some of the most effective digital marketing frameworks and real-life examples.
What Are Digital Marketing/ Marketing Frameworks?
A digital marketing or marketing framework is a structured approach that helps businesses plan, execute, and measure their marketing activities effectively. These frameworks act as roadmaps, guiding marketers in reaching their objectives while keeping efforts focused and aligned with the overall business strategy.
The AIDA Framework
The AIDA (Attention, Interest, Desire, Action) model is one of the most widely used marketing frameworks. It describes the journey a customer takes from being aware of your brand to making a purchase decision.
See how Coca-Cola used AIDA for their campaigns:
Attention: Coca-Cola grabs attention with high-budget campaigns like Share a Coke, where customized bottles featuring names create buzz globally.
Interest: They maintain interest through engaging content on social media, such as contests encouraging people to share their "Coke moments."
Desire: Emotional storytelling in ads, like the iconic Christmas campaigns, builds a sense of belonging and nostalgia.
Action: Strategic placement in retail stores, personalized packaging, and call-to-actions like "Grab Your Coke Today" drive immediate purchases.
The RACE Framework
Developed by Smart Insights, the RACE (Reach, Act, Convert, Engage) framework focuses on the customer lifecycle, ensuring a holistic approach to digital marketing.
See how Godrej Properties used RACE framework for their campaigns:
Reach: Godrej Properties uses SEO and paid ads to ensure their luxury housing projects appear on top of Google searches. They also leverage Instagram and Facebook to showcase stunning visuals of their properties.
Act: Their website offers virtual property tours and calculators for EMI estimation, encouraging interaction.
Convert: Sales teams follow up with potential buyers who register interest, offering exclusive deals during limited-time sales events.
Engage: Post-sale, they send personalized updates about construction progress and invite buyers to exclusive community events, fostering trust and satisfaction.
The Flywheel Framework
Unlike traditional funnels, the Flywheel Framework focuses on momentum. It’s about delighting customers so they become advocates, fueling growth through word-of-mouth and referrals.
See how Amul used Flywheel framework for their campaigns:
Attract: Amul’s witty and topical advertisements on billboards and social media consistently draw attention.
Engage: They actively interact with audiences on social media platforms, responding to comments and sharing user-generated content (UGC).
Delight: Amul ensures product quality and affordability while innovating new flavors and products. Loyal customers often share their love for Amul through reviews and organic word-of-mouth, driving additional growth.
The 70-20-10 Rule
This framework is ideal for content marketing strategies. It divides efforts based on priorities:
70%: Core content aligning with audience needs.
20%: Experimenting with new formats and channels.
10%: Innovating with cutting-edge trends.
Brigade Group used 70-20-10 Rule for their campaigns
70%: Brigade focuses on property walkthroughs, buyer testimonials, and area insights to build credibility.
20%: They experiment with virtual reality (VR) tours and interactive 3D videos to attract tech-savvy buyers.
10%: Recently, they tested AR (Augmented Reality) experiences where users could visualize their future homes with just a smartphone.
Why Frameworks Matter for Your Business
Alignment of Goals: Frameworks ensure all marketing efforts are tied to measurable business objectives.
Efficiency: By following a structured approach, teams can save time and resources.
Scalability: A strong foundation makes it easier to scale campaigns as your business grows.
Improved ROI: Focused strategies lead to better results, reducing wasteful spending.
We believe in tailoring frameworks to match your business needs. By combining proven strategies with data-driven insights, we ensure every campaign is designed to deliver results.
Ready to Build Your Framework for Success?
The right framework can transform your marketing efforts, ensuring consistency, efficiency, and growth. Contact us today to craft a framework tailored to your business goals.
Together, we’ll create striking strategies that deliver real results!
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